Ritchey Logo
Certified Ritchey Assembler - Boulder, CO – Excel Sports
Certified Ritchey Assembler

Excel Sports

Boulder, CO

Certified Ritchey Assembler - Excel Sports

What is the names of the owners of your shop?
Bruce Hodgkins and Ira Haimann

When did your shop open business?
We opened in 1988.

Certified Ritchey Assembler - Excel Sports

What is your shop’s mission statement?
We are cyclists serving cyclists.

What makes your shop different than other shops?
We offer a true omni-channel bicycle retail experience. Customers can come into our boutique showroom and have a discussion with our experienced sales/service staff and view or purchase any product we stock. We also offer a full-service shop for bike builds, repairs and maintenance. Customers may also browse our online catalog of 7,000+ products and order via our website. Additionally, customers may call and speak to a knowledgeable sales staff member and purchase what they need or get solid advice.

Why did you choose to carry Ritchey products?
Ritchey has a long history of providing quality bicycle products at a great value. This aligns with Excel Sports and what we provide to our customers as well.

What is your favorite Ritchey product?
Road Logic Disc Frameset

Certified Ritchey Assembler - Excel Sports

Store Info
Excel Sports
2045 32nd Street
Boulder, Colorado 80301

Store Hours
Monday to Friday - 9:00 a.m. to 6:00 p.m.
Saturday - 10:00 a.m. to 6:00 p.m.
Sunday - 10:00 a.m. to 5:00 p.m.

Ritchey Newsletter

Join now for engaging stories, exclusive offers and product news delivered right to your inbox.