What are the names of the owner of your shop?
Lorenzo Marchi and Cristina Pirondi
How did you discover cycling?
I started as a mechanical engineer and designer with a passion for MTB. Then from a passion it became a job when together with Cristina we started distributing the Electra brand.
How long has Irontrust been in business?
What makes your shop different than others?
We are resellers of niche and particular brands- not very famous but of high quality.
Why did you choose to carry Ritchey products?
Ritchey represents mountain biking and cycling, in general - always present in the disciplines I love most Ritchey makes high quality products without compromise.
What is your favorite ritchey product?
Do you have any organized rides?
We have regular outings every week. But our main event is the Kingofgravel that we organize every year - a gravel race that involves the whole territory with routes up to 160km.
Via Baldassarre Peruzzi, 22/
41012 Carpi (MO)
Monday-Friday: 8:30-12:30 / 15:00-19:00