Ritchey Minimum Advertised Pricing Policy

Effective Date: November 1st, 2014

A. Introduction
For over 45 years, Ritchey Design (“Ritchey”) has produced innovative bicycle frames and components at a world-class level. Ritchey has sought to provide top of the line products at an attainable price since Day One. The premium value of Ritchey products is supported by the high level of quality and service that we provide.


B. Who This Policy Covers
This policy covers all Ritchey products sold by bicycle retailers in the United States, and applies to all dealers/resellers who distribute and sell these products.


C. General Guideines

  1. The MAP policy applies to advertised prices by the retailer and not the price at which MAP applicable products are sold in-store or over the telephone.
  2. The MAP policy applies to current model year (“MY”) product and continued current pricelist product. Items may be relieved of MAP policy at the sole discretion of Ritchey, and informed to the retailer at the time of relief.


D. Pricing Policy
Ritchey will provide all dealers with a Manufacturer’s Suggested Retail Pricing
(MSRP) list at their request. Our dealers are under no obligation to sell Ritchey products at the MSRP.


E: Minimum Advertised Price (MAP) Policy

  1. This MAP policy applies to advertising of current MY product and current pricelist products over any and all channels, including but not limited to, website, print, web advertisement in any form, radio, television, email, social media, coupons, flyers, mailers, magazines, newspapers, catalogs, on order form and public signage.
  2. Website features such as “click for price”, automated “bounce back” pricing emails pre-formatted e-mail responses, forms and automatic price display for items prior to being placed in the customer’s cart and other communications initiated by the dealer shall constitute “advertising” and are subject to this MAP policy.
  3. It shall not be a violation of MAP policy to state that the customer may “call for a price” or “email for a price” or similar language.
  4. It shall not be a violation of MAP policy should a coupon or coupon code be used to provide a discount in the shopping cart of the customer.
  5. Any activity, determined by Ritchey in its sole discretion, designed or intended to circumvent the intent of this MAP policy such as “group purchases” and the like shall be a violation of this policy.
  6. Ritchey may allow resellers to advertise MAP products or current pricelist items at lower than MAP retail pricing on occasion. In this event, Ritchey reserves the right to modify or relieve MAP retail pricing with respect to affected products for a specified period of time by providing advanced notice to all resellers of such changes.
  7. Retailers may not advertise or otherwise publish that they will price match any other retailer’s price on Ritchey Products and can only advertise reduced prices on Ritchey products per this MAP Policy.
  8. Reseller prices subject to this MAP policy include any displayed price that does not require a user to ‘log in’ to an individual account.
  9. This same policy applies to sales on auction-type websites, where upon retailers cannot promote, advertise or place online auctions of Ritchey products with prices below the applicable MSRP.
  10. This Policy does not apply to close-outs of non-current Ritchey products, bona fide going out of business, liquidation or bankruptcy sales. Current products, which are found on the most current price list, are those to which this policy applies.


F: Each Retailer Must Comply With The Following

  1. All Ritchey products must be purchased directly from Ritchey or from an authorized distributor.
  2. All online resellers, either via their own websites or third-party services (eBay, Amazon, etc.) must include their telephone number, email address, and physical address in their listing or seller details.
  3. Resellers must provide to Ritchey a list of names other than the account name they use as a full disclosure of any and all alternate identities or “doing business as” (DBA) aliases, seller names or website URLs used by the reseller to advertise Ritchey products. Should Ritchey link an undisclosed identity, DBA, seller name or URL offering Ritchey products to your account it will be considered a violation of this policy.
  4. Ritchey is a registered international trademark (TM) and the use of Ritchey trademarks, product images and trade dress is permitted if the retailer is in compliance with Ritchey’s sales policies and all advertising using Ritchey’s intellectual property portrays Ritchey in a positive manner.
  5. All Ritchey product images, text, words and videos are the copyrighted property of Ritchey and their use is permitted if the retailer is in compliance with Ritchey’s sales policies.
  6. Retailer does not have the right to transfer, assign or sublicense any Ritchey trademarks or copyrighted images, text, words or videos.
  7. Ritchey Employees and Sales Representatives are never authorized to, and will not discuss, any retailer or individual’s sales practices (or the application of this policy) with any retailer. Questions or comments should be directed in writing to:
    Ritchey Design
    575 Old County Road
    San Carlos CA 94070
  8. This Policy is subject to change by Ritchey at any time.


G: Policy Enforcement

  1. These sales policies (including the MAP policy) will be enforced by Ritchey in its sole discretion and without notice. Dealers, distributors, resellers and the like have no right to enforce MAP policy. Violations of any policy may result in sanctions or termination of business relationship between Ritchey and offending seller as set forth below.
  2. Determinations as to violations of any sales policy are subject to the sole discretion of Ritchey. These sales policies may be enforced without notice or notification and may result in termination of your business relationship with Ritchey.
  3. Any violation, or act of violation in attempt to circumvent, no matter the duration or frequency, of the letter or intent of the MAP policy as determined by Ritchey will constitute an infraction of MAP policy.
  4. Should a dealer, distributor or reseller be found in violation, they may be notified by Ritchey and advised of their violation. Ritchey, in its sole discretion, may allow offender to rectify their violation. Future or repeated violations may result in termination of business with Ritchey.

Please contact your Ritchey representative for a price list with MSRP/Minimum Advertised Pricing.