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Latest Ritchey Design WCS Curve Bars Now Available

March 4, 2010

SAN CARLOS, Calif. – March 2, 2010 - Ritchey Design, Inc., a leading developer and manufacturer of high-quality road and mountain bike components, today announced its new World Championship Series (WCS) Alloy and Carbon Curve Bars are available to consumers through independent bicycle dealers nation-wide.

Sporting a compact drop of only 128 millimeters, the WCS Curve Bars let riders set up for aggressive positioning in both the drops and tops, while maintaining a low stack height. The WCS Curve Bars are the newest product in a long line of Ritchey Fit Logic Philosophy-centered products designed to fit the unique and individual dimensions and needs of a rider. Other features include sanded stem and brake level mount sections for improved grip and, like most of Ritchey handlebars, are compatible with triathlon clip-on bars.

Enthusiasts will see the WCS Curve Bars in action throughout the race season (see past press release here) as Ritchey-sponsored United Healthcare Men’s Pro Cycling Team presented by Maxxis will be riding a combination of Ritchey Classic, Curve, Logic II and the soon to-be-released Evolution Curve Bars.

Product Specs:


WCS Alloy Curve Bar

7075 Alloy Construction

Bead Blasted (BB) Black Finish

Weight: 235 grams

MSRP: $96.95

 

WCS Carbon Curve bar

Carbon Monocoque Construction

3K Carbon Weave Finish

Weight: 210 grams

MSRP: $284.95

Both bars are available in 40/42/44 centimeter widths and have a 73 millimeter reach.

For more details including photos of the products listed above, please contact Maura Lansford (mlansford@soarcomm.com) or visit www.ritcheylogic.com.


About Ritchey Design, Inc.

Northern California-based Ritchey Design was founded by road racer, mountain bike pioneer and product innovator Tom Ritchey in 1974. The company is well-known for its technical merits through attention to detail during the product design phase, resulting in high-quality, reasonably priced road and mountain bike components. Under its Fit Logic philosophy, Ritchey Design offers a wide range of "cockpit" components (handlebars, stems and seatposts) that help riders custom fit their bikes for a more efficient and comfortable. Ritchey Design also offers a complete line of innovative products ranging from headsets to tires for professional racers and the serious weekend rider, as well as its line of "Break-Away" travel bicycles for traveling cyclists.

 For more information about Ritchey Design, please visit www.ritcheylogic.com.

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MEDIA CONTACTS:

Chip Smith, SOAR Communications for Ritchey Design, 801.656.0472 x 1(wk)/801.597.7515(cell), csmith@soarcomm.com, or Maura Lansford, SOAR Communications, 801.656.0472 x 2 (wk)/817.929.8123(cell), mlansford@soarcomm.com